Open to Work · Head of Social at Revell Media

Brenna
Coheley

Head of Social · Revell Media
Social Media Strategist & Content Creator

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Brenna Coheley
5+
Years experience
150K+
Combined followers managed
1.5M+
TikTok views
6
Platforms managed
30+
Accounts managed

About

Brenna Coheley

Strategy, storytelling, and social — built to actually move people.

I'm a social media strategist and manager with 5+ years of experience growing brands across Instagram, TikTok, Facebook, LinkedIn, X, and BlueSky. I've worked across industries — from local government to luxury weddings to tech staffing — managing everything from day-to-day content to full campaign strategy.

I specialize in building social presence with purpose: content creation, editorial calendars, community engagement, and client relationships. I've led teams, managed multiple accounts simultaneously, and operated with a high degree of autonomy in remote environments.

Currently Head of Social at Revell Media and ongoing Social Media Manager for @tlhdowntown. Open to select freelance projects.

Instagram · TikTok · Facebook · LinkedIn · X · BlueSky

Skills

01

Multi-Platform Strategy

Platform-specific strategies built around audience behavior and brand voice — from editorial calendar to execution to reporting.

02

Content Creation

Reels, carousels, short-form video, graphics, and captions — created using Canva, Adobe Photoshop, CapCut Pro, and Final Cut Pro.

03

Analytics & Growth

Performance analysis, reporting, and data-backed strategy adjustments to drive measurable results.

04

Campaign Development

Multi-channel campaigns supporting brand awareness, community engagement, and lead generation.

05

Client & Account Management

Onboarding, strategy decks, bi-weekly reporting, and ongoing client relationships as primary contact.

06

Team Leadership

Managing and mentoring content teams, providing creative direction and workflow coordination remotely.

Experience

Revell Media

Head of Social

Oct 2024 — Present

  • Lead social strategy and execution for multiple local service-industry clients across Instagram, TikTok, Facebook, LinkedIn, X, and BlueSky.
  • Manage and mentor a team of three Brand Storytellers, providing creative direction and strategic oversight.
  • Serve as primary client contact, leading communication on strategy, approvals, and reporting.
  • Develop platform-specific growth strategies tailored to client goals, audience behavior, and brand voice.

Tallahassee Downtown Improvement Authority

Social Media Manager

May 2022 — Present

  • Managed multi-platform accounts across Instagram, Facebook, TikTok, and LinkedIn.
  • Created 4–5 weekly posts including graphics, Reels, captions, and event promotions tailored to each platform.
  • Collaborated with local businesses, city stakeholders, and community partners to increase event visibility.
  • Continued managing the account independently through my LLC after starting as a marketing intern.

+15,000+ followers grown organically — significant reach within a mid-size market of ~200K residents.

The Media Socialites

Account Manager

Feb 2024 — Aug 2024

  • Managed multiple luxury wedding and event accounts across Instagram and Facebook.
  • Led client onboarding through kickoff calls focused on brand voice, target audiences, and content objectives.
  • Developed and presented tailored strategy decks aligned to each client's growth goals.
  • Conducted bi-weekly check-ins to review performance and adjust strategy.

Crystal Portal

Sales Associate & Social Media Manager

May 2021 — Sep 2021

  • Created and published daily content across Instagram, TikTok, and Facebook to build brand awareness.
  • Grew social media audiences by more than 5,000 followers through organic short-form content.
  • Generated over 1.5M+ TikTok views organically.

1.5M+ TikTok views · 1,000%+ e-commerce revenue growth.

Education

Florida State University

B.S. Hospitality

Graduated May 2023

  • Cumulative GPA: 3.31
  • Bright Futures Scholarship recipient
  • Dean's List honoree

Tallahassee, FL

Work

Revell Media · Agency Work

Selected Client
Accounts

As Head of Social at Revell Media, I develop and execute social strategy for 20+ local service-industry clients. I am hands-on with content creation across accounts — shooting, editing, and publishing content myself — while also managing and directing a team of three Brand Storytellers to do the same. Below are a few examples, each with a distinct brand voice, audience, and visual identity.

@lawson.electric · Electrical Services
@lawson.electric Instagram feed
@hackney_nursery · Wholesale Nursery
@hackney_nursery Instagram feed
@jbe_sitework_llc · Sitework Contractor
@jbe_sitework_llc Instagram feed
@bt.fencing · Fencing Company
@bt.fencing Instagram feed
@tharpeconstruction · Construction & Remodeling
@hackney_nursery · Wholesale Nursery
@revell_media · Agency Brand Content
@tharpeconstruction · Construction & Remodeling
@naitalcor · Real Estate
@mistletoeretreat · Event Venue & Retreat

The Media Socialites · Agency Work

Luxury Wedding &
Event Accounts

As Account Manager at The Media Socialites, I managed social strategy and content for multiple high-end wedding and event clients across Instagram, Facebook, and TikTok. I was hands-on with content creation across all accounts, with additional support from a team of content creators and copywriters when needed — ensuring every post met the elevated standard each luxury brand required.

@afoxevent · Luxury Wedding & Event Planning
@afoxevent Instagram feed
@joemineocreative · Luxury Wedding Design & Florals
@joemineocreative Instagram feed
@collinskormanevents · Wedding & Event Planning
@collinskormanevents Instagram feed
@eksevents · Luxury Destination Wedding Planning
@eksevents Instagram feed
@collinskormanevents · Wedding & Event Planning
@eksevents · Luxury Destination Wedding Planning
@afoxevent · Luxury Wedding & Event Planning
@collinskormanevents · Wedding & Event Planning
@collinskormanevents · Wedding & Event Planning
@eksevents · Luxury Destination Wedding Planning

@tlhdowntown

Tallahassee Downtown
Improvement Authority

Long-term organic social strategy across Instagram and Facebook. Weekly content calendars featuring community spotlights, event promotions, short-form video, and audience engagement — built for a mid-size local market of ~200K residents.

15K+Followers grown
3+ yrsOngoing
4–5×Posts/week
Feed · Grid
@tlhdowntown Instagram feed
@tlhdowntown Instagram feed
@tlhdowntown Instagram feed
@tlhdowntown Instagram feed
Carousels
Reels