Head of Social · Revell Media
Social Media Strategist & Content Creator
About
I'm a social media strategist and manager with 5+ years of experience growing brands across Instagram, TikTok, Facebook, LinkedIn, X, and BlueSky. I've worked across industries — from local government to luxury weddings to tech staffing — managing everything from day-to-day content to full campaign strategy.
I specialize in building social presence with purpose: content creation, editorial calendars, community engagement, and client relationships. I've led teams, managed multiple accounts simultaneously, and operated with a high degree of autonomy in remote environments.
Currently Head of Social at Revell Media and ongoing Social Media Manager for @tlhdowntown. Open to select freelance projects.
Instagram · TikTok · Facebook · LinkedIn · X · BlueSky
Skills
01
Multi-Platform Strategy
Platform-specific strategies built around audience behavior and brand voice — from editorial calendar to execution to reporting.
02
Content Creation
Reels, carousels, short-form video, graphics, and captions — created using Canva, Adobe Photoshop, CapCut Pro, and Final Cut Pro.
03
Analytics & Growth
Performance analysis, reporting, and data-backed strategy adjustments to drive measurable results.
04
Campaign Development
Multi-channel campaigns supporting brand awareness, community engagement, and lead generation.
05
Client & Account Management
Onboarding, strategy decks, bi-weekly reporting, and ongoing client relationships as primary contact.
06
Team Leadership
Managing and mentoring content teams, providing creative direction and workflow coordination remotely.
Experience
+15,000+ followers grown organically — significant reach within a mid-size market of ~200K residents.
1.5M+ TikTok views · 1,000%+ e-commerce revenue growth.
Education
Tallahassee, FL
Work
Revell Media · Agency Work
As Head of Social at Revell Media, I develop and execute social strategy for 20+ local service-industry clients. I am hands-on with content creation across accounts — shooting, editing, and publishing content myself — while also managing and directing a team of three Brand Storytellers to do the same. Below are a few examples, each with a distinct brand voice, audience, and visual identity.
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When the Cohen Family came to us for their new construction project, we knew we had to create a home they'd truly LOVE to live in. The Tharpe Construction team took their dreams and ideas and made them into something truly special for their family, and we couldn't be more proud to have the Cohen's trust in us to make it happen! If you're looking to build or renovate, get in touch with our team today to find out how we can help you create a space you'll love to live in. Interior Design by @rachel_bowden_design · Pool by @mysticpoolsusa.
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Did you know Augusta National Golf Club used to be a nursery? The holes everyone knows by heart at the Masters are named for plants that used to be grown there. Here at Hackney Nursery, we are proud to offer some of those beautiful varieties to our customers! Take a look at our plants and the holes they match up to at the Masters.
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Big ideas start somewhere. Swipe to meet the Revell Media family, baby edition!
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It's the details that make a custom home truly special. From a dedicated office nook with custom built-ins to spacious his-and-her closets and seamless flooring transitions, every feature in this home was designed with purpose and built with care. If you're ready to bring your dream home to life, learn more at our website, link in bio!
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Checking on properties, taking calls, bags of keys, and always looking for the next opportunity for her clients, it's all part of the job. When you love what you do, it doesn't really feel like work.
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Relax, connect, and create memories that last. At Mistletoe Retreat, we believe in the simple joys of gathering with friends and sharing moments over good food and conversation. Whether it's an intimate event or a special getaway, Mistletoe is the perfect destination for enjoying the pleasure of being present. Ready to plan your next gathering? Visit our website, link in bio, to learn more and start planning today.
The Media Socialites · Agency Work
As Account Manager at The Media Socialites, I managed social strategy and content for multiple high-end wedding and event clients across Instagram, Facebook, and TikTok. I was hands-on with content creation across all accounts, with additional support from a team of content creators and copywriters when needed — ensuring every post met the elevated standard each luxury brand required.
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The Ritz-Carlton, Amelia Island is the perfect place to start forever. Say 'I do' surrounded by the beauty of Amelia Island's coastline. From intimate beachfront ceremonies to unforgettable receptions — this is how forever begins. Planning & Design: @collinskormanevents · Venue: @ritzcarltonameliaisland · Photography: @rachelandnoahraye · Florals: @awp_events
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We're gearing up to swap skis for spring blooms! We are looking forward to the color palettes we'll bring to life this summer. Planning + Production: @eksevents · Decor, Design + Florals: @davidbeahm · Photographer: @aarondelesie · Videographer: @danielshackleford · Venue: Dunbar Ranch · Catering: @caribouclubaspen · Tenting: @premier_party_rental · Wedding Dress: @moniquelhuillierbride
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Bright colors, citrus tones, layered florals, and a room designed to feel full of life. Carly & Tommy's reception blended vibrant Florida charm with a softer, elegant feel — playful, romantic, and made for an unforgettable night with their favorite people. Planner: @afoxevent · Photography: @laurengallowayphotography · Venue: @StRegisLongBoatKey · Florist: @tailoredtwig · Rentals + Custom Builds: @vivantrentals · Entertainment: @TheGreatGrandFinaleBand
About this Reel
Short-form highlight of an outdoor beachside ceremony and tented reception featuring white florals, gold accents, and elegant coastal details.
About this Reel
Behind-the-scenes setup leading to a grand reveal — whimsical florals, layered tablescapes, and a stunning dance floor and stage that transformed the space.
About this Reel
Fast-paced highlight reel cut from a videographer's final footage — capturing the bride and groom celebrating alongside the stunning reception details.
@tlhdowntown
Long-term organic social strategy across Instagram and Facebook. Weekly content calendars featuring community spotlights, event promotions, short-form video, and audience engagement — built for a mid-size local market of ~200K residents.
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The Downtown Concert Series is BACK this Saturday, June 22nd from 7-10 PM! Get ready for an unforgettable night with our opener On the Edge and headliner Willis! Pack your picnic blankets, chairs, and BYOB, or grab everything you need on-site. Enjoy yard games, activities, food trucks, and more at our FREE concert! Invite your friends and let's make it a night to remember! Tag your crew and spread the word. See you there! Big thanks to @visit_tally, @cityoftlh, @amicusbrewingventures, @becovicmanagementgroup, @indigotally, and everyone who makes this series possible!
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Start your Saturday the local way. Join us at the @tlhdowntownmarket this weekend for fresh produce, handmade goods, live music, and a gathering of the community. 📍 Ponce de Leon Park · Every Saturday | 10 AM – 2 PM. Brought to you by @tlhdowntown and supported by @midsouthbank and @cityoftlh.
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Cozy season calls for a cup (or glass!) at @laflorida_coffeeandwine. Whether you're warming up with locally roasted coffee, sharing baked goodies with friends, or winding down with a hand-picked wine, this downtown gem is the perfect winter hideaway. Find them right here in the heart of downtown Tallahassee, 350 S Duval St, Tallahassee, FL 32301.
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Looking for a special gift to give those you love? Well look no more, Downtown has plenty of options to make the people in your life feel special! Since our regular market season is over here are some great options for gift giving this holiday season! #downtowntallahassee #tallahasseefl #floridalife #giftguide #floridastateuniversity
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The Summer Sounds of Downtown was a success! Thank you to everyone who came out to enjoy live music from talented Tallahassee band and indulge in delicious food & drinks from our incredible downtown businesses. We had a blast organizing this event in collaboration with @cowhauspresents, and can't wait for the next one! Having FOMO? Mark your calendars for our next Downtown Concert Series on Saturday, July 22! Get ready to groove to the tunes of Soul Candy, our incredible opener and be blown away by our headliner, Lili Forbes! Best part? It's a free concert held at Cascades Park from 7 PM to 10 PM. Bring your friends — enjoy yard games, pickleball, food trucks and refreshing beverage stops. #SoundsOfDowntown #ConcertSeries #LiveMusic
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Join us every Saturday from 10-2 at Ponce De Leon Park for a delightful stroll among local makers, bakers, artists, and farmers. Enjoy live music by talented local musicians as you explore the market. Mark your calendars and bring your friends! Let's support our community together. Tag your crew and spread the word. See you there!